Good Enough Sucks.

Solving problems while avoiding stagnant thinking and always holding solutions to the highest standards..

Bob Renock

Bob Renock is a visionary leader, dynamic speaker, and seasoned marketing strategist with over 25 years of experience at the intersection of business innovation, human-centered design, and cutting-edge technology. Renowned for his ability to disrupt stagnant thinking and inspire transformational change, Bob’s career spans agency and in-house roles where he has built world-class teams and crafted strategies that redefine possibilities.

When not driving transformation or delivering talks, Bob is a mentor, innovator, and lifelong learner dedicated to empowering others to “challenge the mediocrity mindset”.

Work History

Journey to today

Having spent his youth learning design thinking from ad agency creatives, in college Bob focused on the business side learning about management, marketing, finance, quantitative business analysis, etc. In his 25+ year career, in both agency and client side roles, Bob has a proven track record of finding unique insights to influence consumers, drive revenue and meet business goals through a focus on human-centric design strategy.

First Financial

Chief Marketing Officer
Nov 2023 - Present

Hired to transform Marketing from a traditional to a data-driven enterprise, closely partnering with business lines and driving growth. Overseeing marketing, client & associate experience, CRM, data and artificial intelligence usage.

Field & Main

VP Marketing & Brand
Sep 2021 - Nov 2023

Responsible for creating and implementing a brand experience that is distinctly Field & Main, including marketing & digital strategy, public relations, internal communications, corporate social responsibility and community relations.

Old National

Director of Brand Experience
July 2014 - Sep 2021

Design, develop and oversee the delivery of a world class brand experience across customer engagement channels through the development of innovative tools, processes and platforms.

Zero Echo

Co-Founder
May 2005 - July 2014

Managed, directed, and consulted with leisure lifestyle brands and other ad agencies across the country to create strategic marketing solutions based on the interests, attitudes and opinions of consumers.

Agencies

Designer, Audio Engineer, Digital Media Specialist, Production Coordinator
Birth - May 2005

Having been born into advertising, I held various positions at agencies.
Graphic design, radio ads, develop websites, shooting and editing commercials and long form television.

University of Evansville

Business Administration
August 1995 - May 1999

Spent 4 years learning management, marketing, finance and quantitative business analysis, while running a web design business and a record label/recording studio.

XFactor

Experience Design Consultancy

Assist in developing organizational experience frameworks by exploring the intersection of brand, customer, employee, and user experiences, where brands truly become real and exceed goals.

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Praise & Recognition

Moving the needle & winning awards

Bob’s work has been recognized with over 50 major awards, including Emmys, Midas, Tellys, ABA, ADDYs and many others. These awards are a testimony to focusing on make a meaningful difference, not just the bottom line.

AAF Silver Medal

2023
The AAF's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence, and responsibility in areas of social concern.

Midas Silver Ingot

2016
Old National - Through the Years
The MIDAS AWARDS competition is the only awards show to recognize excellence in financial marketing and advertising on a global scale..

Emmys

2016
Old National - Through the Years
National Academy of Arts & Science Ohio Valley Chapter presents the prestigious and coveted Emmy® Award to television professionals in thirteen markets across four states.

ABA Bank Marketing

2016
Old National - Through the Years
Best of Show, Marketer's Choice and Best in Asset Size in the inaugural ABA Video Marketing Awards.

Speaking Engagement

Challenging the Mediocrity Mindset

Bob’s TED-style talk, Challenging the Mediocrity Mindset, encapsulates his relentless drive to push boundaries. Drawing from his framework of passion, refinement, and momentum, Bob empowers individuals and organizations to overcome the "good enough" mentality that stifles growth and innovation. His message inspires audiences to ask themselves: Where is mediocrity lurking in your life or organization—and what will you do about it?

Passion

Passion is the foundation of challenging mediocrity

Momentum

Forward momentum is essential to overcoming mediocrity.

Refinement

Refinement fosters a mindset that resists mediocrity.

Contact Bob