Who is Bob
"You're an idea man." - Jos Anshell, Co-Founder, Moses Anshell
BoB Renock was born in the sweltering heat of central Pennsylvania, where they do not believe in central air. In the winter months the Renock family relocated to the southwest corner of Indiana to remain, minus a brief stop in southern Illinois. Growing up in the late 70s/early 80s, BoB was raised on Motown, pro wrestling, Saturday morning cartoons and the Commodore 64.
Having been born into the advertising business, BoB's love of creating was nurtured by the creative department of a local ad agency. Fast forward to 1995, while attending the University of Evansville, BoB became an early lover of the thing called the "Web". After taking and helping teach the only web design course at the time, BoB saw the world of possibilities and began his journey of entering the creative world by taking on freelance jobs from companies in California, Arizona, Massachusetts and everywhere in between.
As a new graduate, BoB started a job at a local bank, but quickly realized his love of creating was overpowering. BoB seized the opportunity to be in charge of Digital Media at the same local ad agency he grew up in. During this time, BoB to began copywriting, learning various graphic design programs and the ins and outs of video production. In 2002, BoB moved on to Evansville Cable Advertising as the head of Production, honing his creative toolset and adding the art of dealing with clients.
When Evansville Cable Advertising ceased operations in 2005, BoB and co-worker at ECA were approached by numerous clients about continuing a relationship and in fact acting as a full service agency, adopting the name Zero Echo Media. This allowed BoB to leverage his management and marketing education with his real world creative assets to help partner with brands across the country.
In the winter of 2010 BoB attended a meeting of local designers at a local pizza joint. That meeting would lead to BoB helping form a recognized 501c(6) Evansville Design Group. In 2013, BoB became the President of EDG with the mission to promote design exellence through education, networking, and enrichment within and among the local design community. Envolvment in the EDG helped BoB realize a goal of mentoring aspriring creatives.
After nearly a decade running Zero Echo Media, in July 2014 BoB was offered the position of Creative Director and Brand Manager for Old National Bank. Headquartered in Evansville, Indiana, Old National has nearly 200 locations across Indiana, Kentucky, Michigan and Wisconsin. In his time there BoB has been involved many initiates including producing the first "brand" commercials in many years and the launch of a fully responsive website.
BoB’s work has netted Addy and Telly awards, a sweet collection of tour laminates, but the great friends made in the world of music, television, and advertising, makes the continuing battle against the "mediocrity mindset" all worth it.